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霍頓公司1978年成立至今,它已成升為全美最大的開(kāi)發(fā)商,業(yè)務(wù)遍及美國(guó)25、74個(gè)城市。

 霍頓這速擴(kuò)張的發(fā)展路徑很容易令人聯(lián)想到中國(guó)內(nèi)地的開(kāi)發(fā)商。在過(guò)去20多年的發(fā)展歷程中,特別是在初期粗放的市場(chǎng)環(huán)境下,諸多內(nèi)地房企把握住了市場(chǎng)機(jī)遇迅速崛起,不但很快完成了原始積累,而且以星火燎原之勢(shì)迅速擴(kuò)張至全國(guó)。

 霍頓式的激進(jìn)其實(shí)是在明確了自身發(fā)展邏輯之后的理性選擇。在其快速擴(kuò)張的背后,是其對(duì)產(chǎn)品定位、開(kāi)發(fā)模式以及成本控制的長(zhǎng)期堅(jiān)持。-

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什么是霍頓模式

One day, Horton the elephant hears a cry from help coming from a speck of dust. Even though he can't see anyone on the speck, he decides to help it. As it turns out, the speck of dust is home to the Whos, who live in their city of Whoville. Horton agrees to help protect the Whos and their home, but this gives him nothing but torment from his neighbors, who refuse to believe that anything could survive on the speck. Still, Horton stands by the motto that, "After all, a person is a person, no matter how smallo

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